Director of Marketing Technology

Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt.

We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more!

In case you need any more convincing, we also provide competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie.

Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk.

Who you are:

We're looking for a marketing technologist and builder who sits at the intersection of marketing, data, and technology. As Director of Marketing Technology, you will own three core pillars: the marketing tech stack, marketing data, and the use of AI and automation within those teams. You’ll serve as the technical authority and strategic driver for how our marketing and growth teams leverage technology and data to perform at their best.

You're a great fit if you bring deep expertise in marketing technology ecosystems and data infrastructure, and you're equally energized by hands-on problem-solving as you are by setting a long-term vision for how technology and AI should evolve across marketing and growth functions. You have a strong instinct for how data and insight can unlock the potential within marketing and growth teams, and for identifying where AI and automation can meaningfully change the way teams work. You’re strong at prioritization, able to juggle multiple projects simultaneously, determining where to focus to maximize impact for the level of effort. You’re an effective communicator, helping to translate the team’s needs to technical requirements. You are curious, rigorous, and pragmatic, with a track record of turning complex technical landscapes into clear, actionable direction.

What you'll do:

Marketing Technology

• Provide strategic direction for the full martech stack (e.g., Ortto, Sprout Social, VWO, TUNE/Impact, Canto, Formstack), ensuring platforms are fully utilized and delivering measurable value

• Partner across the marketing and growth teams to understand the team’s needs, evaluate and recommend tools, supporting implementation and onboarding, while designing the stack for scalability

• Ensure marketing technology integrates seamlessly with core company systems (e.g., Segment, Salesforce) to support a seamless homeowner journey, enable existing workflows, and provide consistent, reliable reporting

• Maintain vendor relationships with a focus on performance and fit rather than contract administration

• Serve as the internal expert on platform capabilities, helping marketing and growth teams get the most out of the tools they have

Data and Governance

• Own marketing's data governance framework: event tracking accuracy, data dictionary, schema management, and BI dashboards

• Provide oversight of reporting and attribution, ensuring dashboards and campaign insights are accurate, consistent, and actionable

• Partner with Growth Marketing to evaluate and integrate external data vendors and platforms — as well as internal data sources — to support predictive modeling and incrementality analysis

• Own the strategy for third-party data integration, including DSP audience data used for both prospecting and lifecycle marketing, ensuring signals flow cleanly into the right platforms and can be activated across channels

• Manage data ingestion partnerships with agency partners, establishing clear standards for data sharing, quality, and governance

• Ensure marketing has the data infrastructure and inputs needed to support Marketing Mix Modeling (MMM), working cross-functionally to maintain the completeness and consistency of spend, conversion, and channel data

• Surface insights and trends that inform campaign optimization and strategic decision-making across marketing and growth

AI & Innovation

• Evaluate, piloting, and scaling AI-powered tools that improve how teams create, target, measure, and optimize

• Design and implement AI-powered workflows and automations that remove friction, improve speed, and elevate output quality across marketing and growth functions

• Drive adoption of AI tools across the marketing and growth teams — serving as an educator, champion, and hands-on practitioner who helps teams build fluency with AI in their day-to-day work

• Stay ahead of the AI landscape, identifying emerging capabilities and translating them into practical opportunities for the business

What you bring:

• 7+ years of experience in Marketing Technology, Marketing Operations, or a related technical marketing function

• Deep knowledge of marketing technology ecosystems, data integrations, and analytics frameworks

• Hands-on experience building with or deploying AI tools — whether for content generation, workflow automation, personalization, analytics, or other marketing applications

• Strong understanding of data governance, event tracking, and BI tooling in a marketing context

• Proven ability to drive technology adoption and build technical fluency across non-technical teams

• A proactive, solution-oriented approach — you diagnose problems clearly, propose concrete solutions, and execute with follow-through

• Experience working in high-growth or early-stage environments; Experience in consumer marketing and/or regulated industries would be a plus

The salary range for this role is $160,000 - $175,000 depending on your experience, skills, location, and other factors. You’ll also be bonus-eligible and receive meaningful equity, so you can share in our growth and success. We offer generous medical, dental, and vision coverage, a work-from-home stipend, parental leave, and plenty of paid time off to recharge.

Hometap is on a mission to make homeownership less stressful and more accessible. Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners, Hometap offers debt-free cash in exchange for a share of their home’s future value — all without any monthly payments over the life of the investment. Through a combination of financial innovation and best-in-class customer service, Hometap enables people to get more from homeownership so they can get more from life.

Hometap believes that our differences are what bring us together, and one of our biggest priorities is creating a diverse workplace that welcomes and values each team member’s unique perspective, background, and ideas. All roles here are filled based solely on candidates’ qualifications and our business needs.

Hometap is an equal opportunity employer. We provide employment opportunities regardless of race, age, color, religion, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, pregnancy, marital, veteran, or disability status. If there is an accommodation that would support your ability to apply and interview with Hometap, please let us know by emailing work@hometap.com.