Marketing Technology & Data Consultant

This role will work closely with:

• Enterprise Segment Marketing teams

• Dealer Marketing teams

• Digital Channel teams

• Insights & Analytics teams

• Data Engineering teams

• Enterprise & Marketing Architecture teams

• Google Analytics teams

What You Will Have

• Customer Focus: Ability to understand stakeholder needs, balance competing priorities, and deliver solutions that create value for both customers and the business.

• Relationship Management: Proven ability to build trusted partnerships, collaborate across teams, and influence decisions in a highly matrixed environment.

• Technical Excellence: Demonstrated ability to analyze business challenges, define structured requirements, and partner with technical teams to deliver effective data and technology solutions.

• Strategic Thinking: Ability to align day-to-day priorities with broader business objectives while contributing to roadmap planning and continuous improvement initiatives.

• Digital Marketing and Data Knowledge: Understanding of how customer and marketing data enable audience targeting, personalization, campaign activation, measurement, and customer journey optimization across digital channels.

Top Considerations for Top Candidates

• 3-6 years of experience in Business Analysis, Product Ownership, Marketing Technology, Data Products, Analytics, or related fields.

• Experience gathering requirements and translating business expectations into Epics, Features, User Stories, and acceptance criteria.

• Experience working in Agile delivery environments.

• Proven ability to manage priorities across multiple stakeholders and technical teams.

• Strong stakeholder management and influencing skills.

• Experience leading business and technical discussions to drive decisions and outcomes.

• Ability to navigate ambiguity and solve complex business problems.

• Experience working with customer, marketing, operational, or analytics data.

• Strong organizational skills with the ability to manage multiple initiatives simultaneously.

• Ability to communicate effectively with both technical contributors and business leaders.

Preferred Technical Awareness

Candidates are not expected to be hands-on administrators or engineers, but should have familiarity with modern data and marketing technology, including:

• Enterprise Data Lakes - Snowflake / Google Cloud Platform (GCP) - BigQuery

• Hightouch

• Fivetran

• Google Analytics 4

• Salesforce Marketing Cloud

• Google Ads

• Meta Ads

• Marketing performance reporting and measurement solutions

• Marketing activation, data management and data sharing technologies

Top Candidates Will Also Have

• SAFe Product Owner/Product Manager Certification, Agile Certification, or similar credentials.

• Experience supporting enterprise marketing organizations.

• Experience working within dealer marketing teams.

• Experience supporting B2B marketing initiatives.

• Knowledge of marketing measurement and attribution concepts.

• Experience supporting customer journey and personalization programs.

• Familiarity with AI-enabled analytics, insights, or decision-support solutions.

• Experience working with cross-functional teams in large, complex organizations.

• Experience supporting the adoption and enablement of new technology capabilities.

Why Join the Team?

This role offers the opportunity to influence the future of marketing data capabilities within a global organization. You will work alongside marketing, analytics, architecture, and engineering professionals to solve complex business challenges, deliver meaningful customer value, and help shape how data enables more effective marketing programs for Caterpillar dealers and customers worldwide.

What You Will Get

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

$108,318.00 - $169,060.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position.

Posting Dates:

August 10, 2026 - August 14, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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